Privacy Policy
Xtract Environmental | xtractenvironmental.com
Effective Date: June 1, 2025
Xtract Environmental (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains what information we collect when you visit xtractenvironmental.com (the “Site”), how we use it, and your rights regarding that information.
By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not use our Site.
1. Information We Collect
1.1 Information You Provide Directly
When you complete a contact form, request a quote, or otherwise reach out to us through our Site, we may collect:
- Full name
- Email address
- Phone number (including mobile number)
- Company name and job title
- Project details, location, or service inquiries
- Any other information you choose to provide in a message field
1.2 SMS / Text Message Consent
If you provide a mobile phone number and check the SMS consent box on any of our web forms, you are consenting to receive text message (SMS) communications from Xtract Environmental. This consent is entirely optional and is separate from any other form submission.
No mobile opt-in data or SMS text message consent information will be shared with third parties or affiliates for their own marketing purposes.
1.3 Information Collected Automatically
When you visit our Site, certain information is collected automatically through cookies and similar technologies, including:
- IP address and general geographic location
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URL (the page that brought you to our Site)
- Device identifiers
- Date and time of your visit
2. How We Collect Information
2.1 Gravity Forms
Our Site uses Gravity Forms to power our contact and inquiry forms. Gravity Forms collects and stores the data you submit through these forms in our WordPress database. Form submission data is transmitted securely and is accessible only to authorized personnel at Xtract Environmental.
2.2 Google reCAPTCHA
We use Google reCAPTCHA on our web forms to protect our Site from spam and abuse. reCAPTCHA analyzes visitor behavior to determine whether a submission is made by a human or an automated program. This analysis may collect:
- IP address
- Browser and device information
- Mouse movements and interaction patterns
The use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. For more information, please visit: https://policies.google.com/privacy
2.3 WhatConverts
We use WhatConverts, a lead tracking and attribution platform, to help us understand how visitors find our Site and which marketing efforts are driving inquiries. WhatConverts may collect:
- Phone call tracking data (including call recordings where permitted by law)
- Form submission data
- Chat session data (if applicable)
- Traffic source and campaign attribution information
- IP address and geolocation data
Information collected by WhatConverts is used solely for lead tracking, attribution, and improving our marketing effectiveness. For more information, please visit: https://www.whatconverts.com/privacy-policy/
2.4 Google Analytics
We use Google Analytics to collect and analyze information about how visitors use our Site. Google Analytics uses cookies and similar tracking technologies to collect data such as:
- Number of visitors and sessions
- Pages viewed and navigation paths
- Time spent on the Site
- Geographic location (country/city level)
- Device and browser information
- Traffic sources (search, direct, referral, social)
This data is aggregated and anonymized and is used to improve our Site’s content and user experience. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at: https://tools.google.com/dlpage/gaoptout
Google’s privacy practices are described at: https://policies.google.com/privacy
3. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your inquiries, quote requests, and service questions
- To provide the environmental services you request
- To send you SMS messages if you have provided express written consent (see Section 5)
- To analyze Site usage and improve our website content and functionality
- To track the effectiveness of our marketing campaigns and advertising
- To protect the security and integrity of our Site
- To comply with applicable laws and regulations
- To communicate important updates about our services or your project
4. How We Share Your Information
We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes. We may share your information in the following limited circumstances:
- Service Providers: We work with trusted third-party vendors (such as Google Analytics and WhatConverts) who assist us in operating our Site and conducting our business. These providers are contractually required to keep your information confidential and use it only to perform services on our behalf.
- Legal Requirements: We may disclose your information if required to do so by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights, property, or the safety of our users or others.
- Business Transfers: In the event of a merger, acquisition, or sale of company assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our Site before your information becomes subject to a different privacy policy.
5. SMS / Text Message Terms of Service
If you consent to receive SMS communications from Xtract Environmental, the following terms apply:
5.1 Types of Messages
By providing your mobile number and opting in, you agree to receive conversational and informational SMS messages from Xtract Environmental. These may include:
- Responses to your inquiry or quote request
- Project updates or scheduling information
- Follow-up communications related to our services
5.2 Standard Disclosures
If you consent to receive conversational and informational SMS from Xtract Environmental, you agree to receive SMS from us.
- Reply STOP to opt out; Reply HELP for support.
- Message & data rates may apply.
- Messaging frequency may vary.
- Visit xtractenvironmental.com/privacy-policy/ to see our Privacy Policy and terms and conditions.
5.3 No Sharing of SMS Consent
No mobile opt-in or text message consent will be shared with third parties or affiliates.
5.4 Opting Out
You may opt out of SMS communications at any time by replying STOP to any text message you receive from us. After opting out, you will receive a one-time confirmation message and will not receive further SMS from Xtract Environmental unless you provide new consent.
6. Cookies and Tracking Technologies
Our Site uses cookies, pixels, and similar tracking technologies to enhance your experience and gather analytics data. Cookies are small text files placed on your device. The types of cookies we use include:
- Strictly Necessary Cookies: Required for the Site to function correctly (e.g., security tokens, form session data).
- Analytics Cookies: Set by Google Analytics and WhatConverts to collect information about how you use our Site.
- Functional Cookies: Used to remember your preferences and improve your experience.
Most web browsers allow you to control cookies through your browser settings. You may set your browser to refuse cookies or alert you when cookies are being sent. Note that some features of our Site may not function properly if cookies are disabled.
7. Data Retention
We retain personal information collected through our Site for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Form submission data is retained for as long as necessary to respond to your inquiry and maintain records of our communications.
- Analytics data collected by Google Analytics is retained according to Google’s standard data retention settings.
- WhatConverts lead tracking data is retained in accordance with WhatConverts’ data retention policies.
You may request deletion of your personal information at any time by contacting us using the information in Section 9.
8. Data Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. Our Site uses SSL/TLS encryption to protect data transmitted between your browser and our servers.
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request that we correct inaccurate or incomplete information.
- Deletion: Request that we delete your personal information, subject to certain legal exceptions.
- Opt-Out of SMS: Reply STOP to any SMS message or contact us directly to opt out.
- Opt-Out of Analytics: Use the Google Analytics opt-out tool or adjust your browser’s cookie settings.
California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise any of these rights, please contact us using the information below.
10. Children’s Privacy
Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information.
11. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Xtract Environmental
xtractenvironmental.com
This Privacy Policy was last reviewed and updated on the Effective Date noted above.